Cold Calls

Once you have your list of job leads, the next step is to follow up on them, most likely starting with a cold call. A cold call is a phone call or visit in person to an organization to explore employment possibilities, to set up an appointment, or to follow up on a lead.

To give yourself confidence in making cold calls, write a script of what you'll say. Think about what the potential employers needs to know about you.

Don't memorize your script. Simply use it to organize your thoughts. Then practice saying clearly and confidently what you want. Tape record yourself and play it back to get an idea of how you sound to another person. Make the necessary changes to improve.

Be sure to take copies of your resume on your cold calls.

A good formula for job search is to spend as much time looking for work each day as you would working if you had a job. For most of us that would be seven to eight hours a day.



Contact - You may contact a large number of potential employers within a shorter time frame.

Verified - Your contact will verify that you are speaking to the right person.

Immediate Feedback - When a company has an opening, you can advance to the next step. If nothing is available, you can move ahead to other opportunities and not waste time waiting for a reply.

Demands Attention - The telephone has a way of pulling people away from other tasks. A letter or resume may sit in a stack of mail for days, but a ringing telephone is usually answered immediately.

Less Formal - The employer may have a system or person who monitors all incoming calls. This screening, when implemented, is often difficult to break through.

Improper Use of Voice - If your voice appears unstable, you may leave an unfavourable impression. The employer may make his/her decision based on the telephone conversation.


Reception Screening - If a potential employer has a screening method in place, mailing your resume will increase the chances that the person you have directed the envelope to, will receive it.

Long Distance - If the destination of your resume is long distance,contacting the employer in person may be difficult or even impossible. Mailing your resume may be the most appropriate and feasible way.

Less Formal - The employer, once again, is not able to put a face with the resume.

Lost - If mailing your resume, there is the possibility that it may get lost.

In Person

Highly Effective - Approaching employers in person is usually the best procedure when making initial contact. This allows employers to put a face with the written information they have received about you.

Small Businesses - Small business owners are usually more receptive and sometimes easier to talk with when delivering a resume.

Delivery - Delivering your resume/application in person ensures that the information you would like to convey is directly their hands.

First Impressions - When approaching an employer in person, you must dress appropriate to the specific position, or you may leave a poor first impression.

Timely - Approaching an employer in person usually requires more time that the other two approaches.If time is of concern, combining two techniques may be beneficial. For example, you could utilize the telephone by requesting the contact person's name, then dropping off your resume in person to that contact.