Research confirms that job applicants who take the time to find out something about theemployer are more likely to get the job. It's very impressive to an employer that you'reinterested in their business and have thought about how you can contribute to its success.
Here are some questions to try and have answers to before sitting down with the interviewer.
- What products/services do they make/offer?
- How big are they?
- What is the history of the company?
- How is the organization structured?
- What kinds of jobs are available there?
- What is the normal salary range for this position?
- Who are their major competitors?
- Have there been any big changes in their industry recently?
- What kind of long-term career options are available?
- What are some of the issues/problems currently faced by this particular company or industry?
- Yellow pages
- Professional journals
- Company newsletters
- Industrial directories
- Trade magazines
- Internet sites
- Annual reports/product information literature
- Chamber of Commerce
- The reference department of your public library will be a good resource
Do you know someone who works at the company? They can be a very valuable source of information. Receptionist and secretaries also can be very helpful in giving information and names of people who could tell you more about the company and its needs.
If the company is new or very small it may be hard to find information. In that case try to do an information interview.
Myth: Employers always know what they're looking for.
Reality: Most often they don't. What an opportunity to convince them you're what they need!